The Right KPIs for OTT: Reach Your Core Audience and Measure Success

Thu, Dec 14, 2017 1:00 PM EST{LOCAL_TZ}



Summary

Over the past two years, over-the-top (OTT) advertising measurement has caught up to—and in some cases, is surpassing—traditional TV measurement. For marketers, OTT combines the branding power of TV with the data and precision of digital. New advanced analytics tools are helping innovative brands and agencies quantify OTT campaign results and seize the shift in consumer viewing to streamed content. 

Join Roku’s head of ad research to get insights about OTT viewers and the key strategies for marketing success in the OTT space. He will explore:

  • The tactics that enable brands to reach and engage core audiences on OTT
  • How advertisers can quantify the impact of an OTT campaign
  • How to use OTT viewership data to build out media plans and project ROI
 
Speakers

Dan Robbins
Ad Research Manager
Roku

Dan leads ad research at Roku, where he oversees measurement and insights across Roku’s advertising and media businesses. Previously, he led the rollout of Nielsen’s Total Audience initiative to digital clients and spearheaded several strategic partnerships.

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