Maximize Influencer Impact: How Data Outperforms Celebrity Endorsements

Thu, Dec 7, 2017 1:02 PM EST{LOCAL_TZ}



Summary

2018 will be the year of the influencer, but not the high-profile celebrities you’re thinking about. Brand marketers are turning to everyday influencers—the friends, co-workers, moms and other tastemakers that help people make daily purchase decisions. And they’re identifying and leveraging these trusted sources using rich data analytics. 

Join digital marketing experts from Turner Broadcasting and GlobalWide Media for an in-depth look at the role data plays in harnessing the power of everyday influencers. You’ll learn:

  • Key influencer trends for 2018 from top brand marketers
  • The value marketers see from authentic brand endorsements made by everyday influencers 
  • New ways to combine and layer data to guide word-of-mouth conversations between key targets and their everyday influencers
 
Speakers

Zackary Cantor
Director of Decision
Sciences
GlobalWide Media

Zackary leads the decision sciences and data analytics departments at GlobalWide Media, developing complex algorithms that inform ad-serving decisions as well as the company’s platform analytics solutions.

Alexis Blum

Director of Digital
Account Services
  
Turner

Alexis leads the West and Midwest regions for CNN Digital Account Services at Turner Broadcasting. She has more than 13 years of digital experience across display, mobile, and connected TV.


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