Artificial Intelligence in Action: Real-Life Uses for Brand Marketers

Tue, Dec 5, 2017 1:02 PM EST{LOCAL_TZ}



Summary

Brands have access to more data than ever to make better decisions and understand their consumers. Fortunately, AI-powered tools can keep marketers from drowning in the torrents of data they now collect, managing much of the process of analyzing and interpreting data. But there are also many misconceptions about AI and what it can do. 

Attend this webinar to learn more about how brand marketers can use AI-powered tools to identify influencers, optimize campaigns and uncover consumer trends. You’ll also find out:

  • The difference between AI and machine learning
  • What the proliferation of AI means for marketers day-to-day work
  • Tactical examples of how to use AI for marketing
 
Speakers

Mitch Brooks
Senior Director of        
New Products
Crimson Hexagon

Mitch has 10 years of experience finding new ways to pull rich insights from diverse sources of consumer data. He has worked at Crimson Hexagon for 5 years, helping brands use social data to better understand their consumers.

Mike Baker
Senior Manager, Global
Content Marketing
Crimson Hexagon

Mike heads up the content team at Crimson Hexagon, writing about big data and analytics for the past 4 years. Before that, he was a reporter, editor, farmer and pre-school teacher.


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