The 2017 Holiday Season is Here - How Well Do You Know Your Shoppers?


In this webinar, we will reveal early insight from the latest in a series of Global Shopper studies commissioned by Revionics and conducted by Forrester Consulting. Find out what shoppers say are the determining factors that drive their loyalty, what they look for when deciding where to shop, and how they respond to some of the most common pricing and promotional tactics.

Join guest presenters from Forrester and Revionics as we explore insights from this second global shopper study and learn how you can avoid common pitfalls during the holiday season and beyond. Questions that we will answer:

  • How patient are shoppers when it comes to getting the right price – how long are they willing to wait?
  • What is the relative importance of price, quality, variety, speed and convenience to shoppers when they are choosing where to shop?
  • Is loyalty dead or has the shopper just set the bar higher?
  • Promotions are being redeemed, and margins are taking a hit, but would shoppers have been just as happy paying full price?
Retailers must be aware of their shoppers’ pricing expectations this holiday season – and beyond – to remain competitive. Reserve your seat today! Attendees will receive a complimentary copy of the full research study once it is available in mid-January 2018

* “Demystifying Price and Promotion,” a commissioned study conducted by Forrester Consulting on behalf of Revionics, September 2017.

George Lawrie
VP and Principal Analyst
Forrester Research
Cheryl Sullivan
Chief Marketing and Strategy Officer
Moderator: Mike Troy
Retail Leader

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