Don’t Let GDPR Derail Your Business: How to Comply with the EU Data Regulation

Tue, Nov 28, 2017 1:02 PM EST{LOCAL_TZ}



Summary

The EU’s new General Data Protection Regulation (GDPR) will require fundamental changes to the way you collect and use data.  Whether you’re an ad exchange, DSP, SSP or DMP, or an agency or brand that relies on data-driven advertising strategies to connect with your audiences, the GDPR could require you to implement technical and organizational changes to meet its requirements. 

Learn what steps you can take right now to reduce GDPR disruption to your business. Jessica Lee, a partner in the Advanced Media and Technology Practice at Loeb & Loeb, will provide a roadmap for a path forward in this new landscape for companies in the ad industry. You’ll find out:

  • The basic requirements of the GDPR including the data and businesses that are covered
  • Strategies for establishing a lawful basis for collecting and processing consumer data
  • What to look out for between now and the GDPR’s May 2018 enforcement date
 
Speakers

Jessica Lee         
Partner
Loeb & Loeb

Jessica’s practice focuses on emerging media and advertising technology, with a particular focus on the privacy issues that arise when launching and marketing digital products. She advises on advanced ad strategies and helps clients monetize consumer insights derived from the use of emerging platforms. She also counsels clients on advertising laws and regulations.


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