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Using Events to Generate Revenue 
Thu, Dec 6, 2018 2:01 PM EST

Few things are more important today than showing upper management that meetings and events can generate revenue. One of the best ways to achieve that is to create ancillary revenue streams through sponsorships. In this webcast event marketing experts, and will explore how sponsors assess the value of event sponsorships, give planners tips for pitching sponsorships, and help planners develop strategies to help sponsors achieve their goals while not disrupting the goals of the event.

Jessica Gonzalez
Amanda Strombeck
Manager, Sales Services
Kim Skildum-Reid

Moderator:Alex Palmer
Managing Editor
Successful Meetings

Amanda Strombeck is a manager in sales services at the association management and services company SmithBucklin. She is part of a team that is accountable for growing client organization revenue through the sale of sponsorships, exhibits, advertising, web properties and other association assets. She works to develop new and innovative opportunities in order to establish deeper relationships with the sponsoring companies of SmithBucklin’s client organizations, while also creating systems to enhance current exhibit and sponsorship efforts.

Jessica Gonzalez is founder and CEO of InCharged, which designs, manufactures and provides cell phone charging stations, social vending machines and unique sponsorable event technology for some of the world's largest events. She is a thought leader on developing mutually beneficial partnerships and leveraging technology and sponsorship opportunities for events and experiential activations.

Kim Skildum-Reid is one of the sponsorship industry's most influential thought leaders. She has a blue chip list of consulting and training clients spanning six continents, is author of global industry bestsellers, The Sponsorship Seeker's Toolkit and The Corporate Sponsorship Toolkit, and commentates to major business media around the world. She is also the brains behind industry hub,

The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Convention Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.

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  • Corporate
  • Association
  • Independent
  • Travel agency
  • Incentive house
  • Other
  • Meeting planning
  • Exhibits/trade shows
  • Incentive travel
  • Convention management