How The Home Depot Drives Sales on Pinterest: From Discovery to Actual Purchase

Tue, Nov 21, 2017 1:02 PM EST{LOCAL_TZ}



Summary

Consumers commonly turn to Pinterest early in their product journey, but the platform isn’t just about inspiration and product discovery. Retail partners like The Home Depot are now using a mix of Pinterest’s targeting, creative and measurement tools to pivot customers into active evaluation and purchase, driving incremental sales.

Hear from Pinterest and The Home Depot about their innovative partnership and how the home improvement giant uses Pinterest to gain a competitive advantage and increase its sales. You’ll find out:

  • Best practices for retailers using Pinterest
  • Methods for turning product searchers into actual buyers
  • Pinterest strategies for driving incremental sales 
 
Speakers

Melanie Babcock 
Senior Director
The Home Depot

Melanie leads The Home Depot’s agile marketing group, a holistic audience-led marketing practice, social media practice and media data partnerships.

Amy Vener
Retail Strategy    
Pinterest

Amy leads Pinterest's retail vertical strategy, focused on helping retailer partners understand how to best use the Pinterest platform to achieve a competitive advantage within their industry.

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