What You Don’t Know About Millennials (But Should): State of the New American Consumer

Thu, Nov 16, 2017 1:02 PM EST{LOCAL_TZ}



Summary

Forget the stereotype of the lazy, narcissistic millennial. The 18-39 generation is one of the most analyzed and scrutinized groups in American history and broad brushstrokes don’t work. They’re exceedingly diverse in terms of their behaviors, attitudes and opinions. Which is why what you don’t know about millennials can ultimately hurt your ability to connect with this highly influential generation. 

Get insights from Simmons Research about the numerous behaviors and attitudes within the millennial generation. Based on exclusive research, you’ll learn about:

  • Millennial media consumption, such as their approach to cord cutting
  • How millennials shop, and their impact on retail and ecommerce
  • The millennial approach to personal finance
 
Speakers

Ashley Brown
Client Engagement
Manager
Simmons Research

Ashley is responsible for helping clients find the data they need within Simmons’ suite of solutions and partner platforms. She has a plethora of experience in marketing and analytics with an emphasis in client management.

Jennifer Olson
Senior Product
Marketing Manager
Simmons Research

Jennifer leverages insights to tell appealing stories about the modern U.S. consumer via new and innovative data visualization techniques. She has worked in marketing and media research for over 25 years.


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