2018 B2B Advertising and Marketing Outlook: Programmatic Takes Hold

Wed, Nov 1, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

Business-to-business marketers are going all in on programmatic advertising but are challenged to find ways to align their lead gen efforts with impression-based targeting. This is among the key findings of the second annual B2B Marketing and Advertising Outlook from Dun & Bradstreet and Adweek, which also covers topics such as data-driven targeting, account-based marketing and the intersection of marketing and sales. 

Get an exclusive first-look at the study findings, as well as insights into what the trends mean for your business from Anudit Vikram, D&B’s SVP, Audience Solutions. You’ll learn:

  • How B2B marketers are approaching programmatic advertising
  • What are the key obstacles keeping B2B marketers from embracing data-driven marketing and advertising?
  • Strategies for moving to the next level of data-powered personalization and ABM
 
Speakers

Anudit Vikram
SVP, Audience Solutions
Dun & Bradstreet

Anudit is responsible for bringing to market solutions applying Dun & Bradstreet’s vast commercial and contact data assets to solve for sales and marketing use cases both in the physical and the digital world. He is an industry veteran with over 15 years of experience in advertising and digital media.



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