Make Amazon Part of Your Advertising Strategy: The Impact of Ecommerce

Tue, Nov 14, 2017 1:02 PM EST{LOCAL_TZ}



Summary

Ecommerce sites have become an essential stop on the customer journey, as important for product discovery and comparison as they are for purchasing. As an advertiser, if you aren’t considering ecommerce as a channel, you could be missing a huge opportunity. 

Learn more about the value of this new channel, including how Amazon is making this happen, and come away with actionable insights, including:

  • What is the opportunity for brands in ecommerce advertising?
  • How does consumer behavior change on ecommerce sites?
  • How can ecommerce fit with your search and social ad programs?
 
Speakers

Oren Stern
GM, Ecommerce  
Solutions
Kenshoo

Oren is responsible for Kenshoo’s ecommerce marketing business, including go-to market-strategy, product and sales. He joined Kenshoo from Verint where he held multiple senior management positions.

Brad Neelan
SVP
Performics@Starcom

Brad has deep expertise in digital marketing and performance media across search, social and ecommerce. In his current leadership role he supports the Perfomics@Starcom practice with over $250M in media investment under management.

Caroline Ballard
Performance Director
Performics@Starcom
Caroline oversees clients across the CPG, retail and technology verticals. She is the product lead for the practice, which includes ecommerce, search and other performance-driven channels.

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