Mastering Color Inkjet Print to Increase Customer Engagement

Wed, Nov 8, 2017 2:01 PM EST{LOCAL_TZ}

Presented by:
Tony VanderKolk, Director of Print Operations at, a Doxim company
Larissa Schenck, Vice President Sales and Marketing, Postal Center International

Moderated by:
Barb Pellow, Group Director at Keypoint Intelligence

Technology is changing the ways in which a person interacts with business communications. From advertisements and marketing materials to bills and statements, there is a lot of variation in how customers engage with a brand. Color print is critical to the overall customer experience — printed color communications are a powerful element in engagement marketing because the consumer can see, feel, and touch the communications, which creates a positive perception of the brand.

In this webinar, we will explore:

• How to leverage color inkjet technology to make communications more effective
• The impact of more affordable color inkjet technology
• The value proposition of more personalization and versioning
• How service providers are working with clients to educate them on the value associated with the investment they have made in inkjet technology

Print and mail providers wanting to offer higher value communications and enhance operational performance should attend to learn more about ways to:

• Easily adapt color inkjet print technologies into current operations
• Achieve regulatory compliance and SLAs
• Evaluate technology and choose the right partners

Barb Pellow, Group Director at Keypoint Intelligence

You’ll hear from Barb Pellow, Group Director at Keypoint Intelligence. A digital printing and publishing pioneer and marketing expert, Pellow helps companies develop multi-media strategies that ride the information wave. She has assisted companies in areas such as creating strategies to launch new products, building strategic marketing plans, and educating their sales force on how to deliver an effective value proposition. Pellow brings the knowledge and skills to help companies expand and grow their business opportunities.

Larissa Schenck, Vice President Sales and Marketing, Postal Center International

Successful at establishing high-level strategies and corporate direction necessary to significantly grow a company’s revenue base, Schenck provides professional, focused marketing strategies across all media platforms to ensure high ROI. An expert at building relational network connections to foster strategic partnerships with multi-billion dollar companies, she excels at partnering with all core business operations to significantly increase the company’s footprint, expand market share, and generate sustainable revenue gains.

Tony VanderKolk, Director of Print Operations at, a Doxim company.

Tony VanderKolk is responsible for more than 17 million impressions for hundreds of banks, credit unions, and municipalities from around the country each month. These high-volume monthly statement runs require the highest level of precision, accuracy, and reliability to ensure they meet their client service level agreements (SLAs) within a very tight timeframe as well as increase customer engagement.

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