Behavioral Insights of the Connected Consumer: A More Innovative, Digital Approach to Research

Tue, Oct 10, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

With consumers using an ever-increasing number of digital and social channels, brands looking for behavioral insights are moving past traditional Q&A research formats and into passive digital tracking. By measuring actual behaviors across multiple devices, they’re able to build a stronger and more accurate reflection of consumers’ lives, media consumption, path-to-purchase and more.

Discover how taking a more innovative, digital approach to research can allow you to measure actual behavior and marry it to “claimed” behavior for a deeper, richer picture of how individual consumers are acting. You’ll find out:

  • What’s now possible using digital behavior tracking
  • How digital tracking can be used in conjunction with traditional research methods
  • How brands are using this information to improve digital marketing effectiveness
 
Speakers

Phil Ahad
SVP, Digital Products
Toluna

Phil leads the vision, development and strategy for Toluna’s suite of digital market research products. He is passionate about identifying first look technology and trends that innovate companies, industries and business concepts.


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