Time to Get Serious about Customer-First Commerce


Retailers have taken so many half steps in the journey to customer-centricity that many can hardly believe they still have a long way to go. In this webinar, you will hear from IDC research analyst Leslie Hand who will present a blueprint for retailers based on highlights from the 2017 RIS/IDC Customer Engagement Tech Trends Study. This action-based blueprint will feature strategies and solutions that should be used by retailers today to achieve customer-first commerce and investment plans they should be making over the next two years.

Key findings revealed in the webinar include:
  • Top strategies pursued by retailers in the next 18 months
  • Top challenges retailers plan to solve in the next 18 months
  • Top methods retailers should use to compete with Amazon
  • Top technologies retailers should invest in to catch up to consumers
Of all the datapoints in the study, the three most significant are that only 13% of retailers have a unified customer strategy across all channels, only 20% have unified back-end architectures, and only 25% have a single view of the customer.

It's time for retailers to get serious about delivering customer-first commerce by adopting a blueprint that produces differentiation in the marketplace and drives growth.

Leslie Hand
Vice President
IDC Retail Insight
Jayesh Patel
Senior Vice President Business Development
Joe Skorupa
Editorial Director
RIS News

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