Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales

Tue, Sep 19, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

In an era of bots and ad blockers, how can you be sure your digital ad campaigns are not only reaching their intended target, but also generating sales? The answer is to use in-store transaction data to tie digital impressions to actual consumer spending—an essential measurement for brands and advertisers that need to add transparency and certainty to their media buys.

Hear from experts at Nielsen Catalina Solutions and 4INFO to find out more about leveraging these analytics. 4INFO will also share insights from its 2017 Benchmarks study analyzing 250 mobile ad campaigns across 138 brands. You’ll find out:

  • What brands are doing to measure their digital cross-screen campaigns
  • How to tie in-store transaction data to digital media for actionable insights
  • How closed-loop measurement provides greater transparency for media buys
 
Speakers

Carl Spaulding 
EVP Strategy
Nielsen Catalina
Solutions

Carl has a 30-year track record in leading media analytics and solutions development. Prior to his role with Nielsen Catalina Solutions, he was SVP of Product Leadership at Nielsen Solutions Group.

Chuck Moxley  
CMO
4INFO

Chuck brings more than 25 years’ experience in advertising and marketing. Serving in senior executive roles on the brand side, with agencies and in ad tech, he offers unique perspective spanning ad/media strategy, planning and management.


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