Capitalize on Twitter Data: Get Valuable Insights Into Your Audience

Thu, Sep 14, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

You need to start thinking about Twitter as more than a place to catch live commentary on sports, politics and awards shows. It turns out that the social platform’s instant reactions, emotionally charged posts and wealth of historical information can be an extremely important source of audience insights…if you know what you’re looking for. 

Hear from Twitter and social analytics platform Crimson Hexagon about how Twitter data and social listening can arm brands with valuable details about their audience. You’ll learn:

  • How to use real-time reactions to important events and identify the emotions behind the tweets
  • Why historical Twitter data is a fountain of actionable info
  • What images shared over Twitter can tell you and how to analyze them
 
Speakers

Elliott Gluck
Product Marketing
Manager
Twitter

Elliott is product marketing manager for the Data & Enterprise Solutions team at Twitter, where he is focused on marketing efforts around Twitter Data's official partner program and maximizing the value brands are seeing from Twitter Data.

Noel Baylor
Product Marketing
Manager
Crimson Hexagon

Noel is an energetic digital media fanatic, with a diverse background in technology partnerships and channel sales.

Olivia Deng
Junior Insights
Analyst
Crimson Hexagon 

Olivia conducts data-driven research, analyzing large datasets to generate industry reports.


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