ROI Today Vs. Brand Growth Tomorrow: How Nationwide Uses Advanced Analytics to Get the Best of Both

Thu, Sep 7, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

A marketer’s job is to drive profitable growth—deliver short-term ROI and build the brand long-term. Focusing too much on the short-term can be detrimental to the brand. Prioritize long-term and you might not see a quick return. So what’s the best way to strike a balance and drive both simultaneously? Nationwide is among the brands that found the perfect balance to reach success.

Join Nationwide and Neustar to hear how big data analytics are being used to push the Fortune 100 insurance giant forward. You’ll find out:

  • How brands and marketers can innovate with analytics
  • How Nationwide is using unified analytics to drive results 
  • Ways to gain deeper insights into the entire customer lifecycle
 
Speakers

Brian Jones
Director, Data Science
Modeling & Forecasting
Nationwide

Brian leads various analytic efforts at Nationwide including marketing mix modeling. For over 20 years, he has combined business acumen, data, analytics and technology to drive results across multiple industries and functions.
Joe Pagano
Senior Director,
Advisory Services        
Neustar

Joe is responsible for delivery, client adoption, and change management across Neustar’s full range of marketing solutions. He is responsible for some of Neustar’s largest and most strategic accounts.



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