How addressable video content delivery will change the game for M&E advertisers


As consumer’s choice in how they engage with entertainment content rapidly changes over the next five years, people based commercial video delivery will be the next frontier for more traditional advertisers. Will they be ready to cross the line into one to one addressable commercial delivery? Are they already there? Join Scott Raynovich, contributing editor for B&C, and industry experts from HBO and Merkle as they share what you need to know to compete in the new world of advertising five years from now.

Featured Speakers:

Diana Pessin
VP, Digital Media & Acquisition
Diana Pessin is Vice President, User Acquisition and Programmatic Buying at HBO where she is responsible for the development and execution of acquisition strategies to drive subscription growth of HBO’s standalone streaming business and for the building out of HBO’s programmatic buying practice to increase targeting precision and media efficiency. Prior to the launch of HBO NOW in 2015, Diana spent over 10 years as the Director of E-Commerce and Marketing, managing operations for the HBO Online Shop and developing robust digital media and promotional campaigns to drive customer and revenue growth via search, affiliate marketing, paid social media, sweepstakes and email.  In addition, she spearheaded the global expansion of HBO’s e-commerce footprint throughout the European Union with a multi-language, multi-currency and mobile optimized storefront.

Andy Fisher
Chief Analytics Officer
As chief analytics officer at Merkle, Andy's primary responsibility is driving Merkle analytics innovation, especially in digital, social and media analytics areas. Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. In this role he built and managed a team of 150 analytics professionals across 17 countries servicing many of the world’s largest advertisers.

Matt Naeger
SVP, Client Partner
Matt brings nearly 20 years of experience in direct marketing and advertising industries, both online and offline, to his role at Merkle. Matt helps clients identify new ways to utilize data to drive the decision making processes behind their online marketing programs and build better user experiences on the web. He has been instrumental in establishing Merkle as a recognized leader in the digital space through his writing and speaking engagements. Matt is currently applying his efforts to support our work for HBO NOW and Key Bank.
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