Winning Over Travelers To Boost Managed Travel Performance 

Date: Thursday, August 03, 2017
Time: 1 PM ET / 10 AM PT 

Improving travel program savings today often comes from winning over travelers and internal stakeholders. Driving incremental savings is all about convincing travelers of the value of your managed travel programs and that they “really won’t get a better deal on the web.” How do you cajole, entice or engage them to use your managed travel program, preferred hotels and other suppliers? Register now for this 60-minute BTN Group webinar on traveler engagement best practices, sponsored by BCD Travel.

Learn how Kellogg saved $7 million in less than two years by transforming corporate culture. Hear how LinkedIn’s use of a traveler survey and regional road show turned travelers into program advocates. And, hear other best practices to boost both traveler satisfaction and savings. Listen live to ask your own questions.

Key Takeaways:

  • Understanding traveler motivations
  • Developing marketing campaigns that speak to travelers
  • Opportunities to drive compliance and savings

About the Speakers

Leslie Hadden is the Global Travel Operations Manager for LinkedIn Corporation. Her goal to make the travelers happy and productive on the road. Along with managing travel, she is also responsible for global meeting and event operations working closely with procurement and sourcing. She joined LinkedIn five years ago and has worked in procurement roles for Bay Area companies for more than 12 years.

Cecile Mutch is Senior Director, Corporate Services for the Kellogg Company, based in Battle Creek, Mich. With over 30 years of professional experience, Mutch oversees global travel contracts for Kellogg’s agency, expense, corporate and purchasing card, airline, hotel, car rental, aviation suppliers, records management/archives and meeting management. She began her career at Kellogg in 1994 in a contractor role managing the onsite travel agency at Kellogg Aviation.  In 2003, Kellogg tapped her to advance the domestic travel and corporate card program.  She added meeting management to her responsibilities and was promoted to Senior Manager in 2006.  After leading consolidation with a single corporate card and a single travel agency in 43 countries, she was promoted to Global Director of Travel Services in 2010.  She became senior director in 2012. Mutch serves on the advisory boards of American Airlines, Marriott International, PreVue Magazine, and the Kalamazoo/Battle Creek Airport Board and on committees for the Global Business Travel Association.

Lesley O’Bryan is Vice President and a Principal for Advito, the consulting arm of BCD Travel. She leads Advito’s emerging practices services, including total collaboration management, traveler engagement and integrated travel and meetings. O’Bryan brings expertise that drives integration and efficiencies for corporate programs. With her global leadership, she helps clients formulate strategies that optimize processes, savings and performance. She previously worked as a travel procurement consultant for IBM, managing corporate travel for numerous Fortune 500 companies. She served as IBM’s global procurement manager for meetings and events, with oversight for marketing, meetings and travel. She is a member of the 2016 GBTA Ladders program.

Mary Ann McNulty is Director of The BTN Group’s Content Solutions, which produces webinars, white papers, research and custom content. She has covered business travel and meetings for more than 25 years. Her work has appeared in Business Travel News, Travel Procurement, The Beat, Corporate Travel and Meeting News, as well as on conference stages and webinars.

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Leslie Hadden
Global Travel & Event Operations Manager,

Cecile Mutch
Senior Director, Corporate Services,
Kellogg Company

Lesley O’Bryan
Vice President and Principal,

Mary Ann McNulty,

Director, Content Solutions,
The BTN Group

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  • Booking through preferred channel
  • Booking preferred hotels
  • Booking other preferred suppliers
  • Awareness of policy
  • Understanding value of managed program
  • Compliance
  • Other