Future-Proof Your Marketing Career: IBM Digital Chief Bob Lord on the Power and Prospects of AI

Tue, Aug 22, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

Artificial intelligence may be the future of marketing, but do you have what it takes to work in AI? Bob Lord, IBM’s first Chief Digital Officer, has a front-row seat to the transformation reshaping marketing and will share his unique insights on how marketers can succeed in an AI-driven market.

This special Adweek LiveCast webinar is part of Adweek’s Next Tech series, examining how advances in marketing will open new doors for businesses and the talent that runs them. In his presentation—and in conversation with Adweek technology editor Christopher Heine—Lord will cover:

  • What it takes to work in AI
  • How to build careers for a machine-learning future
  • How bots will transform marketing and advertising
  • What he’s learned while guiding IBM’s own digital strategy
 
Speakers

Bob Lord
Chief Digital Officer
IBM

Bob is IBM's first Chief Digital Officer, missioned with bringing together the IBM Digital Business Group. He is responsible for overseeing the digital sales organization, digital marketing, routes to market and offering teams, and IBM's development ecosystem and startup group (IBM Ventures). He previously was CEO of AOL’s technology group, AOL Platforms, and CEO of Razorfish.

Christopher Heine
Technology Editor
Adweek

Chris oversees Adweek’s coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.



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