Influencer Marketing Can Still Be Credible: How Amer Sports Puts Authenticity First

Tue, Aug 1, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

Consumers trust word-of-mouth, especially when it comes from experts and others with a genuine passion for the topics (and products) they’re sharing. That’s the true definition of influencer marketing, a strategy embraced by Amer Sports Americas, parent company of Arc’teryx and Salomon, to increase engagement and revenue of those outdoor brands by putting authenticity and credibility first. 

Hear from influencer marketing network Experticity and Amer Sports for best practices on how Amer Sports leverages experts in influencing what consumers buy. You’ll discover:

  • Who consumers trust most for advice and inspiration, and where to find them
  • The critical qualities for a credible influencer
  • The four pillars to a successful influencer marketing strategy
 
Speakers

Kevin Knight      
CMO
Experticity

Kevin leads the marketing and creative services teams at Experticity. Previously, he was the global head of creative and brand strategy at Pinterest and also worked at the Facebook Creative Shop in New York City.
 
Megan Porteous 
Digital Marketing
Manager
Amer Sports

Megan leads, manages and executes digital marketing strategies for Amer Sports Americas brands such as Salomon, Suunto, Arc'Teryx and Wilson, working collaboratively with commercial, local and global marketing, ecommerce, global digital and others.

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