FREE WEBINAR: Driving Transformation through Transparency

VIEW ON DEMAND

FREE WEBINAR

Today's consumers are demanding to know how, where and by whom the foods they eat and the products they use are manufactured. Supporting consumers as they pursue their "right to know" is having a transformative impact on retail and CPG manufacturers.

The Path to Purchase Institute welcomes you to join a conversation on key pillars of transparency, including:
  • What information are consumers demanding and who is delivering on those demands?
  • What is the impact of transparency on business decisions?
  • What are the consequences of inaction and what resources can you tap into?
Transparency will have an impact on brands and retailers!
Brand Marketers
CPG and retail brands looking to fulfill the growing consumer demand for product transparency.

Retailers
Retailers interested in bridging the communication and information divide with shoppers.

Solution Providers
Agencies, researchers and consultants looking to build stronger partnerships with brands and retailers.


Speakers:
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Michael McMahon
Executive Director and President
Path to Purchase Institute
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Patrick Moorhead
Chief Marketing Officer
Label Insight


Founding Sponsor:
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