Build Awareness on Pinterest with Video: How Walgreens Became a Holiday Gifting Destination

Thu, Jul 27, 2017 1:02 PM EDT{LOCAL_TZ}


Walgreens wanted to be seen as a shopping destination for holiday gifts, so last year it turned to Pinterest to help create awareness among its key consumer groups. The campaign took a multimedia approach, combining Static Pins and Video Pins to educate shoppers and drive home brand awareness. The Pinterest program, enhanced by Walgreens’ unique targeting approach, ensured the retailer hit key awareness KPIs 

Learn best practices for using Pinterest to connect with customers and drive brand awareness, with practical insights directly from Walgreens and Pinterest. You’ll find out:

  • The key elements of an awareness strategy
  • How different Pin formats, including video, impact campaign performance
  • Measurement best practices for awareness campaigns

Andrea Kaduk
Director, Performance

Andrea oversees a team focused on strategy and execution of Walgreens' digital media activations. She has a passion for data driven insights, measurement and staying on the forefront of the evolving digital landscape.

Robyn Phelan
Manager, Performance

Robyn oversees all paid social and search engine marketing for Walgreens’ brand marketing campaigns. She previously oversaw  paid social strategy and execution.

Amy Vener
Retail Vertical Strategist

Amy leads Pinterest's retail vertical strategy, focused on helping retailer partners understand how to best use the Pinterest platform to achieve a competitive advantage within their industry.

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