How Office Depot Reaches High-Value Customers: Addressable Media for People-Based Marketing

Thu, Jul 20, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

For marketers, 2017 is all about activating relevant, intimate and meaningful customer experiences, both online and offline. The challenge: Managing the organizational and cultural change that comes with this kind of people-based marketing. Office Depot has succeeded in this transformation and is now using addressable media to engage and delight its high-value customers. 

Hear directly from Office Depot and Merkle for details on how to successfully activate a people-based marketing strategy. You’ll find out:

  • Merkle’s approach to people-based marketing
  • How Office Depot shifted from online to omni-channel marketing
  • What Office Depot is doing to provide personalized experiences to its high-value customers 
  • Real outcomes that are having a positive impact on Office Depot’s ROI
 
Speakers

James Daugherty
Senior Digital
Marketing Manager    
Office Depot

James manages the entire portfolio of digital marketing programs/projects at Office Depot with a holistic view of the overall strategic direction and execution of programs within digital.

Adam Lavelle
Chief Solutions Officer
Merkle

Adam helps Merkle’s clients achieve their marketing objectives by leveraging its full range of services and capabilities. He previously was CEO of Core Audience, Hearst’s trading desk and DMP platform.


Jesse Markward
Director, Media Services
Merkle

Jesse is a digital team leader who is responsible for working with agency leadership to set media planning processes and procedures. 

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