Rule the Video-Driven World: A Practical Guide to Powerful Content

Available On-Demand



Summary

How important is video to your marketing? Consider this: Snapchat says its users watch more than 10 billion videos every day, twice what they watched last year. U.S. adults spend over an hour every day watching digital video, per eMarketer. So if your brand isn’t certain about how to best use video, you're missing out on significant customer engagement.

Join speakers from Shutterstock and Vimeo for a practical approach to preparing your business for a video-driven world. This webinar will cover the steps you need to take, from creating your strategy and locating collaborators, to delivering your message and measuring results. Along with best practices for video creation, you’ll learn:

  • A methodology for building your company’s video strategy
  • Why and how to optimize your videos for mobile
  • How to use video to move customers along the purchase journey
 
Speakers

 Anjali Sud
 General Manager, Creator
 Platform
 Vimeo

Anjali oversees the day-to-day operations and long-term strategic growth of Vimeo’s creator business, serving a community of over 50 million video creators, filmmakers and organizations that use the platform to upload and share their work.
Derick Rhodes
Director of Footage    
Shutterstock

As well as helping to guide the marketing of the company's video offering, Derick manages the production of original content for Shutterstock and its portfolio of brands.



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