B2B’s Programmatic Inflection Point: How Data-Driven Ads Are Changing Business Targeting

Available On-Demand


While programmatic has become the de facto standard for consumer brand advertising, its use in business-to-business marketing is still being defined. But that’s about to change. According to a new study from Dun & Bradstreet and Adweek Brandshare, programmatic technology is being embraced by B2B marketers as a way to improve their efficiency and use audience data to better target their messages. Still, significant challenges remain.

Join speakers from Dun & Bradstreet and Madison Logic for a look at the state of B2B programmatic. D&B will showcase exclusive findings from its survey of B2B advertisers and examine why B2B programmatic is at an important inflection point. You’ll learn:

  • The top B2B concerns about programmatic
  • Tips for getting what you want from media-buying agencies
  • Strategies to combat click fraud and subprime inventory
  • How to leverage programmatic in account-based marketing (ABM)

Thomas Koletas
SVP of Global Media      
Madison Logic

Tom is responsible for managing all sales and revenue generating initiatives on behalf of Madison Logic’s publisher, agency and advertiser clients. He previously was VP of advertising sales at Giant Realm and head of sales at Imaginova Networks.
Anudit Vikram
SVP, Advanced Marketing
Dun & Bradstreet

Anudit leads product, technology and data sciences for Dun & Bradstreet’s Audience Solutions unit. A digital media industry veteran, he most recently was VP of digital marketing technologies at Merkle.

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