Capture the Cross-Device Shopper: Take a Strategic Approach to the Holiday Season

Available On-Demand



Summary

With the flurry of activity going on during the holiday season, consumers rely on all available tools to finish their gift-shopping before it’s too late. In the process of buying a single present, your target customers will reach for one of their three or four (or more) devices to research products, compare prices and even complete their purchase. Now is the time to take a strategic approach to reaching these cross-device shoppers.

Join Charlie Radtke of The Trade Desk to gain insight on how advertisers can break through the holiday bells and whistles with a strategic cross-device approach. Attend this webinar to find out:

  • How to build your cross-device holiday strategy
  • How to create sequential narratives across devices and platforms
  • How to measure cross-device impact and attribution
 
Speakers

 Charlie Radtke
 Director of Client Services,
 Midwest
 The Trade Desk

Charlie leads the The Trade Desk's Midwest account management team from the company’s Chicago office. He currently leads key client relationships and is passionate about helping clients understand and best leverage TTD’s technology.


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