The Hidden Costs of a Broken Creative Process: Stop Wasting Your Time and Money

Wed, Jun 21, 2017 12:45 PM EDT{LOCAL_TZ}



Summary

Everyone knows the process of getting reviews, feedback and approvals on creative work can be a nightmare. But have you ever stopped to consider how much time and money is wasted by a broken creative process? Not only does inefficient creative collaboration cost you in terms of billable hours, project overages and production delays, but such bottlenecks can have enormous business impact—including delayed campaigns and missed revenue opportunities. And that’s definitely a career-limiting move.

Join Mike Trigg, COO of Hightail, for a look at the hidden costs of a poor creative process and ways to get teams aligned to make your creative as efficient as your well-negotiated media plan. In this webinar, you’ll learn:

  • What you should consider when calculating creative costs
  • The lost opportunities that result from a poor creative process
  • Best practices for breaking bad habits around creative collaboration
 
Speakers

Mike Trigg
COO
Hightail

Mike believes that improving collaboration can free the world’s creativity. As COO of Hightail, his mission is the make the creative process easy and painless. Previously, Mike founded several startups and led marketing at international social networking site hi5 and marketing automation vendor Epiphany.




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