Pinterest for the Holidays and Beyond: How Social Discovery Drives the End-to-End Shopping Experience

Available On-Demand



Summary

The holiday shopping season is already upon us, with online sales projected to jump 16 percent over last year, per eMarketer. Is your digital advertising strategy ready to make the most of it? If so, Pinterest should be at the top of your list.

Hear from Pinterest, iProspect and Brand Networks for insights on the rapidly evolving world of online shopping—and how to meet shoppers where they are in the buying cycle. They’ll outline the steps to build a comprehensive strategy that not only withstands the ravenous holiday market, but also extends into 2017 and inspires the buying process from discovery to purchase. You’ll learn:

  • Why Pinterest is uniquely qualified to drive your holiday shopping campaigns this year and beyond
  • How to implement a digital ad strategy that leverages the power of social discovery
  • Why people on Pinterest intend to spend 2X more during the holidays than the general public
  • Best practices for Pinterest ad targeting, messaging and placement
 
Speakers

Gunnard Johnson
Head of Measurement Science
and Insights
Pinterest

Gunnard leads the development of audience measurement and advanced analytic measurement solutions to deliver results for Pinterest partners. He was the head of quantitative ads research at Snapchat before joining Pinterest.
Brittany Richter
National Director, Paid    
Social
iProspect

Brittany oversees the vision for and the strategic activation of social media advertising across iProspect’s US offices. A one-time food blogger, she helped launch iProspect’s Paid Social product offering in the US.
Wayne St. Amand      
CMO            
Brand Networks

A veteran leader with a reputation for accelerating the growth of technology businesses, Wayne leads Brand Networks’ corporate and product marketing efforts. Previously, he was EVP of marketing at Crimson Hexagon.

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