The Crawl, Walk, Run of People-Based Marketing: Fundamentals and Use Cases

Available On-Demand



Summary

You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started?

Get real-world examples of how leading brands are operationalizing a people-based approach, and the benefits of doing so at scale. You will learn:

  • The fundamentals of people-based marketing—and why identity resolution is key
  • What you need to get started, and how to overcome common roadblocks
  • Beginner and advanced use cases for people-based targeting, measurement and personalization
 
Speakers

 Darci Grum
Director of Digital
Strategy & Partner   
Marketing
Sears

Darci works in marketing and e-commerce strategy and partner relations at Sears Holdings (including Sears, Kmart, Kenmore, Craftsman and other properties).
Tina Arantes
Sr. Product Manager
LiveRamp

Tina oversees product strategy and development for the IdentityLink product for marketers at LiveRamp.


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