Put Consumer Feedback to Work for Your Brand: Time to Plan for Communities of the Future

Available On-Demand



Summary

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data.

Hear from Toluna about what the community of the future is heading, with examples from specific brand engagements. This webinar will cover:

  • How to “sell in” community approaches to stakeholders
  • Which metrics and KPIs can be used to assess community impact
  • New methods for coupling transactional and digital data to achieve true ROI
 
Speakers

Julie Paul
SVP,
Online Communities
Toluna

Julie is a strategic leader with a proven track record of success in online custom and access panel research and global operations management. She joined Toluna after launching the Interactive Custom Panel Division of Ipsos North America.
Mark Daniel
Vice President,
Digital Solutions        
Toluna

Mark leads Toluna’s rapidly expanding digital product sales division, empowering clients to do more, faster. He previously worked at Vision Critical, Passenger and C-Space.


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