Marrying Audience Intent with Lifestyle: Performance Insights from Jenny Craig

Available On-Demand



Summary

The new year is a critical time for Jenny Craig, as people are more motivated to eat healthier and lose weight. The challenge? Identifying and targeting this audience at scale to efficiently drive sign-ups. That’s why Generator (Jenny Craig's agency) turned to Tapad to gain insights into how its target moved across devices, marrying audience intent with lifestyle, a decision that led to Jenny Craig blowing past its Q1 sign-up goals.

Hear from Generator and Tapad for insights into how knowing your audience just a little bit better can not only drive digital KPIs but also drive true business outcomes. You’ll find out:

  • Why the Device Graph gives you insights into context and behavior

  • How to monetize and measure your audience in a unified way

  • How targeted scale can replace third-party data costs


Speakers

Jenna Hauca              
VP, Innovation &
Technology
Generator Media +
 Analytics

Jenna leads the Digital and Analytics practices at Generator Media + Analytics, ensuring that clients enjoy the benefits of leading edge digital, social, and mobile technology to help grow their business.
Preethy Vaidyanathan
SVP, Product
Tapad

Preethy is an accomplished product management executive with more than 14 years of experience building successful digital advertising products. Before Tapad, she was SVP of Product at Medialets.



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