Personalization at Scale: AI, Relevance and the New Audience Profile

Available On-Demand



Summary

In 2016, businesses wasted $347 billion globally on marketing campaigns that didn’t work. It’s more imperative than ever that brands and agencies focus on becoming—and staying—relevant to their customers if they hope to survive and thrive. The answer: use new technologies that achieve personalization at scale. 

Artificial intelligence applied to public social data offers the ability to develop a richer, deeper data sets, providing marketers a more holistic understanding of their audiences than cookies and demographic data alone allow. At this webinar, you’ll find out:

  • Why it is important to build audiences based on what people talk about, instead of relying on cookies and demographics
  • How AI can be applied to social data to unleash deep insights
  • How richer data drives better content and improved targeting results
  • How to build and understand your own audiences, then quickly activate relevant campaigns targeted to exactly the right humans

Speakers

Dan Neely
CEO
Networked Insights

Dan has more than 15 years of leadership experience at high-growth companies within a variety of industries and is a recognized thought leader on a range of topics including entrepreneurship, big data and marketing.



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