Use Social Data to Bridge the Insights Gap: How a CPG Company Gauges Its Traditional Marketing

Available On-Demand


Social media is a critical data set that offers insights into consumer preferences and market insights, and can also inform new products and marketing campaigns. But forward-thinking brands are going a step further and using social media data to understand how traditional marketing campaigns are impacting consumer perception and sales.

Hear how VML used social media data from Crimson Hexagon to understand how a major CPG company's traditional brand pillars were perceived by consumers. You’ll find out:

  • The impetus behind tracking social media data to brand pillars
  • How VML was able to track social media data to brand pillars
  • Project learnings and results

Eric Beane 
Managing Director,
Data Insights

Eric is managing director of VML's North American analytics and data insights group, leading a 31-person team of analysts that handles data strategy, measurement frameworks, web analytics and more.

Ben Cockerell
Director of Global
Crimson Hexagon
Ben is Crimson Hexagon’s director of global marketing. He previously served as product marketing manager for Hootsuite.

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