Turn the Negative Impact of Returned Mail into a Positive One

Tue, Jul 11, 2017 2:00 PM EDT{LOCAL_TZ}

Presented by:
Jane Sinkko, Product Manager, Pitney Bowes Presort Services

Jeff Stangle, Director of Enterprise Innovation, Pitney Bowes Innovation Team

Moderated by:
Amanda Armendariz, Editor, Mailing Systems Technology

Despite a decrease in First-Class mail volume, the volume and cost to process returned mail increased in 2016. Returned mail negatively impacts your business from mail center operations to your revenue bottom line. Undeliverable-As-Addressed (UAA) mail damages productivity, profitability, and customer relationships. Fixing database errors by hand is an expensive, error-prone process. Managing manual processes to correct your UAA issues is costly and time-consuming.

Attend this session and learn how to turn physical returned mail into deliverable mail and positively impact your business. Topics will include:
• The common issues that mailers are experiencing with UAA mail
• The widespread impact UAA mail has on departments across a business
• Ways to automate and streamline the manual process of updating addresses and improve mail deliverability by up to 60%
• Insights on how addressing this problem helps improve your bottom line.

Join Jane Sinkko and Jeff Stangle on Tuesday, July 11th at 2:00 PM EST to learn how automation can answer the UAA problem.

Jane Sinkko, Product Manager, Pitney Bowes Presort Services

Jane Sinkko has 26 years of experience in the mailing industry, holding many roles including Product Manager, Presort Mail, Return Mail, Training, and Postage Meter security. She is a popular industry speaker on the topic of returned mail. Jane works with clients and internal teams to ensure excellent client relations along with sales growth and retention. Jane has a Master of Science in Management from Troy University and was an adjunct faculty member of a large university for over seven years. She continues to further enhance her role as a Product Manager by actively participating in Product Management Community meetings and training.

Jeff Stangle, Director of Enterprise Innovation, Pitney Bowes Innovation Team

Jeff Stangle has 17 years of experience in the mailing industry developing and implementing address quality and return mail solutions. Jeff helps customers leverage data to improve mail communications. By using the right data points, mailers can know when communications will be delivered, who will receive them, and where. Jeff uses a LEAN Six Sigma approach to develop new addressing solutions that validate and enrich customer information, increasing the deliverability and value of mail. Jeff has an MBA from Loyola University of Chicago and is certified as a Six Sigma Black Belt.

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