Full-Funnel Attribution Success: More Than Just ROI

Available On-Demand


Summary

Retail marketers tend to mistake attribution for a one-trick pony—a post-campaign “proof of ROI.” But attribution can be so much more. By applying attribution methods across the full customer lifecycle, you can uncover how your media affects customer perception and behavior across their entire path-to-purchase: from impression to store visit to purchase. 

Join attribution experts from NinthDecimal and Affinity Solutions as they share how insights from a full-funnel attribution solution can drastically change your marketing decisions. You’ll find out:

  • A methodology for unlocking full-funnel attribution
  • What you can learn about customer behavior
  • How brands are using this kind of data to impact their marketing
 Speakers

Seema Varma
VP, Product Management
Affinity Solutions

Seema leads Audience and Measurement solutions at Affinity Solutions. Previously, she psychometrics models on large-scale tests and was a Measurement Scientist at Nielsen.
Lindsey DiGiorgio         
VP of Marketing
NinthDecimal

Lindsey has a passion for product marketing and data. She previously worked at Neustar, directing all media and advertising marketing initiatives, and AudienceScience, managing field marketing.


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