Optimizing for Voice Search: Real Talk About AI and Intelligent Agents

Thu, Jun 15, 2017 1:02 PM EDT{LOCAL_TZ}


Summary

Consumer behavior around search is changing and voice is at the heart of that change. Digital assistants and intelligent agents are shifting the emphasis from keying words into a box to speaking them in natural language. So how do marketers adjust their strategies to the rapidly developing world of voice-based conversational commerce? 

Join Bing, iProspect and T-Mobile to explore the opportunities that AI and voice search create. You’ll learn about optimizing campaigns for voice search, including:

  • Bing’s exclusive search data on consumer behavior
  • Insights from iProspect on the performance marketing implications of voice search
  • Real-world advice on using intelligent agents T-Mobile
 Speakers

Christi Olson
Bing Ads Evangelist
Microsoft

Christi is an internationally recognized speaker and expert on search engine marketing and its evolution over the past decade.
Jeremy Hull           
VP, Innovation
iProspect

Jeremy champions new breakthroughs across all service lines at iProspect US. He pioneers original ways to leverage channel tools and features to drive business results.
Peter Francis         
VP, Digital Growth
& Acquisition
T-Mobile

Peter is responsible for online discovery, marketing and direct sales, generating $1B+ in revenue for T-Mobile through ecommerce and digital marketing.


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