Reaching Generation Active: What You Need to Know About Today’s Most Influential Consumer Group

Thu, Jun 8, 2017 1:02 PM EDT{LOCAL_TZ}


There are over 100 million people in the U.S. who exercise at least twice a week. Their desire to remain active is at the core of their lifestyle, and dictates the products they purchase, the ways they consume media and how they interact with their peers. This is Generation Active, a highly influential group that defies traditional demographics and is difficult to reach via traditional media. 

Hear exclusive insights from ZOOM Active Lifestyle Marketing about what it takes to connect with this elusive consumer group. And Keurig Canada will share its experience in reaching and engaging Generation Active. You’ll learn:

  • The behaviors and lifestyle attributes that set Generation Active apart
  • How to inform your marketing strategies and decisions to reach these consumers
  • Best practices for engaging Generation Active

Caroline Losson
VP, Marketing
Keurig Canada                           

Caroline manages Keurig’s broad brand portfolio and oversees consumer insights and innovation teams, as well as communications and sustainability efforts.
Thomas Link
Senior EVP of Sales & Marketing
ZOOM Active Lifestyle Marketing

Tom oversees all sales, marketing, strategic partnership and investment endeavors for ZOOM across the U.S., Canada and the U.K.
Lorraine Pyne
Sr. Director of Strategic Solutions
ZOOM Active Lifestyle Marketing

Lorraine directs the strategic solutions team, which develops integrated marketing programs to deliver on client and market needs.
Anne Fiedel
Director of Marketing
ZOOM Active Lifestyle Marketing

Anne manages all ad sales and brand marketing initiatives for ZOOM.
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