9 Social Media Metrics to Monitor: Making the Most of Your Analytics

Tue, Jun 6, 2017 1:02 PM EDT{LOCAL_TZ}



Summary

Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure they’re meeting common brand goals. 

NetBase will share 9 top social media metrics you need to monitor. You’ll get a sense of what it takes to get the most value from measuring brand awareness, how to assess the performance of your content and why you should benchmark your share of voice against your competitors. Key takeaways include:

  • How social analytics can uncover insights that help strengthen consumer engagement
  • How to ensure content is resonating with the target audience and how social channels play a vital role
  • How you can increase business by analyzing the competition
 Speakers

Paige Leidig
CMO
NetBase

Paige oversees NetBase’s marketing and communications, including collaboration with brands and social media stakeholders. He has 20 years of experience in technology and marketing, most recently as CMO for CipherCloud.




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