Metinvest Vision for its Mining and Metals Business; using Digital to Align Around the Customer

Broadcast on Tuesday, September 26, 2017 10:00 AM EDT

This webinar took place on Tuesday, September 26, 2017 10:00 AM EDT

On Demand: Webinar

Metinvest’s vision for its Mining & Metals Business: Using digitization to align with the customer

The global metals and mining industries are at a turning point while they consider how to survive and compete amid slow-growing demand, oversupply and intensified competition for inter-material substitution. Metal and mining businesses see digitization as a way both to protect against global threats and achieve sustainable growth. Leading companies are already moving in this direction by embracing new technologies and re-evaluating their processes, assets, eco-systems and customer relationships.

Metinvest is in the process of a company-wide digital transformation to optimize and fully integrate its end-to-end businesses, using technological innovations to establish a profitable business model that is completely aligned with shifting customer needs and expectations.

In this webinar, chief information officer (cio) Sergiy Detyuk discussed Metinvest’s vision for digital transformation and go into detail about the company’s results and efforts in the following areas:  
    • How to optimize production, logistics and supply across mining, enrichment, steel production and distribution
    • How to optimize asset management
    • Putting the customer at the center of the business

The webinar discussion was led by Metal Bulletin Magazine editor Richard Barrett and featured SAP Metals global lead for metals Stefan Koch.


Sergiy Detyuk has been Chief Information Officer of Metinvest Group since March 2016. He heads the implementation of the largest in the CEE program of SAP projects. Starting from 2017, he also serves as a member of the Executive Board, including the area of responsibility for risk management and the creation of an anti-crisis management system. As one of the top 20 largest companies in CEE, Metinvest combines the chain of about 30 enterprises worldwide from ore mining to the production of metal products. The Group employs more than 80,000 employees, with an annual turnover of about USD 6 bln.

Before Metinvest, Sergiy worked at Ukrainian largest energy holding company DTEK as Chief Information Officer from 2009 to 2016 and as Deputy Finance Director for IT from 2007 to 2009. Prior to DTEK, he headed the Information Technology Department at Dniprospetsstal from 2006 to 2007 and at ISTIL from 2004 to 2006. From 2000 to 2004, he was Deputy Manager of a project to create a corporate information system at Ukrpidshypnyk.

In his career, Sergiy completed number of projects of SAP ERP and performed the transformation of the IT function into a service-oriented unit implementation in different companies. He also created a centralized service department and implemented a digital transformation program in DTEK.   

Sergiy has completed a corporate MBA programme at the London School of Business (UK, Ukraine) and has an MBA from Kyiv-Mohyla Business School (Ukraine). He also holds a Master’s in Computer Programming, and a diploma in Financial Economics, both from Donetsk State Technical University (Ukraine)

In 2009 and 2010, Sergiy Detyuk was named Best IT Director in Ukraine in a best CIO contest. In 2014, DTEK was announced the most IT-mature Ukrainian company in a TOP-100 rating.


Richard Barrett is editor of Metal Bulletin Magazine – the international publication that covers steel and metal market developments and innovations along the full length of their supply chains.

He has 35 years of publishing experience, the past 20 of which have been with Metal Bulletin. In his current role, and as former editor of Metal Bulletin Focus and Metal Bulletin Monthly, he has covered many aspects of global trading and production technology trends.

He joined MB from his previous role as features editor of Nuclear Engineering International magazine, having started his editorial career in scientific and technical publishing at The Royal Society, London.

At Butterworth Scientific (now Elsevier) he worked on flagship journals Polymer and Fuel, and was editor of NDT International, High Temperature Technology, Flow Measurement and Advanced Manufacturing Engineering.

His experience includes conference organisation, chairing and proceedings, liaison with industrial and academic Editorial Boards, journal and magazine launches, and staff training.

Richard holds a degree in physics from the University of Manchester, UK.


Stefan Koch is responsible for SAP solutions for the metal industry globally. In this role, he looks closely at all aspects of how technology can be applied to drive efficiency, innovation and growth across the metals industry. He is in frequent discussions with leading metals companies, industry user groups, technology implementation partners and independent software vendors. Presently Stefan is guiding a number of ongoing discussion with metals companies on how to drive Digital Transformation in Metals and to identify the role of Industry 4.0 and IoT in this context. Stefan has been involved in the application of technology in manufacturing industries for more than 20 years.

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