Win Consumers On Their Path To Purchase With Trusted Product Content


88% of consumers say that detailed product content is extremely or very important to their purchasing decision. (Google Shopping Guide, 2016). Consumers expect rich and trusted product content on all channels: desktop to mobile.  

Enabling e-commerce everywhere can be challenging. Content is not “one-size-fits-all;” yet, brand reputation, recognition and market position must have global reach with a local connection.  Product content strategies are following global commerce strategies and no longer siloed within channels.

Further, 45% percent of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities into their commerce strategy.

Join industry leaders and 1WorldSync for a compelling discussion and Q&A on:
  • The evolution of the product content journey from supply chain to cross-channel commerce
  • How trusted content is curated and delivered anytime, everywhere
  • How to influence consumers with trusted product content strategies on the path to purchase
  • How to effectively navigate hurdles encountered while integrating cross-channel capabilities


Panelist: Neil Ackerman, Global Director of Integrated Supply Chain, eCommerce, and Technology Innovation, Mondelez International
Evan Fernando,
eCommerce Enablement Strategist
Tyson Foods, Inc.

Panel Moderator: 
Tammy O’Donnell, Vice President of Global Professional Services, 

Joan Driggs, 
Editorial Director, 
Progressive Grocer

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