How To Beat The Competition With New Product Development & Introduction

Now Available On-Demand

Developing and successfully launching new products is an important part of a business growth strategy. However, product development can be a costly, time-consuming activity. In order to succeed, businesses must follow a structured development and launch process. In this Engineering Live, our expert panel will discuss New Product Development and Introduction, also known as NPDI.

During this Engineering Live, our expert panel will discuss:

  • What NPDI is and why it’s important,

  • How to out innovate and out deliver your competitors NPDI,

  • NPDI best practices,

  • The key area where companies miss targets,

  • The NPDI process and enabling technology, and

  • Seven things top product developers do differently.

Presented By:

Sponsored by:


Jim Brown

Michael Vesperman
Engineer & Manager



Janine Mooney
Editorial Content Director
Design Engineering Group

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