Understanding Consumers: Getting the Full Story


How well do you understand your consumers? Sure, you already know when a consumer redeems a coupon, buys your product or instead opts for a store brand. But do you know what they’re doing when they’re not engaging with your brand or shopping for your products? External factors such as wages, fuel costs, and consumer sentiment can impact as much as 80% of consumer packaged goods sales, depending on the category. Therefore, these data points are critical for gaining a full understanding of your consumers and developing an optimal go-to-market plan.

In this webinar, presented by CGT and Prevedere, attendees will learn:

  • the leading outside indicators for CPG industry growth.
  • how to gather and incorporate economic and consumer behavior data into your analysis.
  • An economic outlook of the risks and opportunities facing the CPG industry in the second quarter of 2017.

As an added bonus, webinar attendees will receive a free copy of the outlook, tailored for their specific product category.

Ivan Arrington, Director of Innovation and Insights, Butterball, LLC

Phil Rist, EVP – Strategic Initiatives, Prosper Analytics
Andrew Duguay, Sr. Economist, Prevedere

Peter Breen, Editor-in-Chief, Consumer Goods Technology

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