Hidden Figures: How to Remove Invisible Costs from Your Hotel Program 

Date: Wednesday, April 12, 2017
Time:12 PM ET / 9 AM PT
Duration: 60 min

Changes in traveler behavior, hotel chain marketing tactics and content sources have introduced a new level of chaos into corporate hotel programs. The resulting confusion makes it hard to know if you’re paying too much or getting the most value out of your hotel spend. It’s also easy for your travelers to think they’re saving the program money while actually driving up total hotel costs.

In this 60-minute BTN Group webinar sponsored by BCD Travel, learn how leading practitioners are solving these issues and winning over their travelers to drive up compliance.

Key Takeaways:

  • Keep travelers from deserting your program
  • Verify negotiated rates to save
  • Communicate like a celebrity publicist
  • Sustain measured success


About the Speakers

Michelle De Costa, Director, Category Strategy & Corporate Travel for Liberty Mutual, uses a connected thinking approach to create extraordinary experiences for her people in the air and on the ground in an always-on, hyper-connected world. Previously named Business Travel News Travel Manager of the Year and one of the Top 25 Most Influential Business Travel Executives for her pioneering work in Social Media in Business Travel, she strives to push the boundaries of status quo to make travel and overall experiences easier. 

Jill Huffman, Global Travel Manager at Cardinal Health, is a goal-driven leader with a strong track record of developing and implementing cost-effective travel program strategies that deliver employee satisfaction. Huffman was recently named Business Travel News Best Practitioner of 2016. She excels at building trust and motivating others to enhance and expand the travel program. 

Lisa Scott, Vice President of Global Client Management at BCD Travel, has been working to help corporate travel buyers achieve their goals for more than 20 years. As a BCD Travel “Hotel Champion,” she brings vast knowledge—and solutions rooted in personal experience—of the hotels category. A dedicated collaborator, she draws on new technology, actionable metrics and innovative strategies to drive compliance, engage travelers and improve the bottom line. Having worked with travel programs of varying scope and complexity, she also understands how challenges vary from one travel manager to another.

Mary Ann McNulty is Director of The BTN Group’s Content Solutions, which produces webinars, white papers, research and custom content. She has covered business travel and meetings for more than 25 years. Her work has appeared in Business Travel News, Travel Procurement, The Beat, Corporate Travel and Meeting News, as well as on conference stages and webinars.

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Michelle De Costa
Director,
Category Strategy & Corporate Travel,
Liberty Mutual



Jill Huffman
Global Travel Manager,
Cardinal Health

Lisa Scott
Vice President,
Global Client Management,

BCD Travel


Moderator:
Mary Ann McNulty,

Director, Content Solutions,
The BTN Group


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