Shoppers are evolving — but are CPG marketers keeping up? Today’s consumers are omnishoppers, blending channels and shopping fluidly based on their unique needs. In this seminar, Jordan Rost will share insights to help brands and retailers strengthen their omnichannel strategies based on an understanding of their omnishopper behaviors and needs. Attendees will learn that:
Shoppers don’t go online. They live online. The way that shoppers move seamlessly across channels requires a more holistic view of those behaviors.
Shoppers shop online differently from how they shop in-store and behaviors, needs and the opportunities for brands and retailers to engage consumer vary drastically across categories.
Capturing those opportunities requires a granular, measurable and actionable understanding of omnishopper behaviors.