Join Store Brands and FMI for The Power of Private Brands webcast series

While dollar sales of private brand products have been slumping at supermarkets and other regional grocery chains, a detailed report from the Food Marketing Institute’s (FMI) Private Brand Leadership Council suggests that those retailers can reverse the decline by differentiating their store brand offerings with more innovative and exclusive products.

FMI’s report, “The Power of Private Brands,” confirmed that private label grocery sales — hampered by deflation and a decline in supermarket trips — haven’t kept up with national brand sales the last two years. But the report, which details information FMI conducted in conjunction with Information Resources Inc. (IRI) and Daymon, stresses that grocers can take advantage of the growth potential of private label by customizing products, recognizing the need to invest to drive store brand innovation and embracing a wider range of promotion vehicles, including emerging social media platforms


FROM THE REGISTER: Looking Deeper for Answers
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The register is where speculation gives way to hard data. Hear a wide-ranging view of private brand activity at retail, including insights from research into that looked at four price tiers: value, mainstream, premium and organic.
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FROM THE CONSUMER: Understanding Disruption
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Anyone trying to understand private brand trends needs to first comprehend consumer trends. Hear insight and analysis of a multi-tiered approach that included two pieces of consumer research and explored a wide range of consumer segments.
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FROM THE INDUSTRY: New Partner Perspectives
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Retailers and manufacturers are counting on private brand more than ever, so how can the industry make sure this strategy is delivering? FMI’s Private Brands Council sought to explore in more detail where efforts are meeting expectations and where they aren’t, among other topics.
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FROM THE WORLD: Bringing Scale to Personalization
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Retailing fundamentals are being redefined. It’s more important than ever to track global retail trends because they increasingly ignore country boundaries. The playbook is being rewritten in real time. Private brand is uniquely positioned to meet the challenges.
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