Postal Optimization: Five Techniques for Adding Efficiency and Savings

Thu, Feb 9, 2017 2:03 PM EST{LOCAL_TZ}

Presented by:
Kevin Ricks, Director of Product Management - Customer Engagement, Pitney Bowes

Mail is important to every organization since it is a critical channel to engage with clients.

Join us for a comprehensive discussion of postal optimization in today’s world and to explore the steps that mailers are taking to maximize postal discounts, increase flexibility, and reduce waste.

From printstream to presort, we’ll cover these topics and more:
• Data hygiene
• Print-and-mail production
• Presort options
• IMb compliance
• Mailing consolidation

Postage rates, regulations, and incentive programs continue to change. Stay ahead of cost increases to make your mailings more profitable. Register now!


Director of Product Management - Customer Engagement, Pitney Bowes

Kevin leads the product management team responsible for the development of product and business strategies for advancing the application of Pitney Bowes Customer Engagement solutions. Kevin is an active participant in many mailing associations, including the IDEALLiance MSDG, AMEE, and various USPS MTAC working and user groups. Kevin holds a Master’s degree in Business Administration from the University of Phoenix, a Bachelor’s degree in Marketing from Cedar Crest College, is currently a Project Management Institute certified PMP, and previously held his Six Sigma Greenbelt Certification while working at General Electric.

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