The Evolution of Mobile for TMCs: 
Where to Invest Next in Mobile Strategy for Business Travel

Date: Thursday, January 19, 2017
Time: 1 PM EST / 10 AM PST
Duration: 40 Minutes

Mobile strategy in business travel today is about engaging and supporting business travelers at every step and giving them more options to manage trips however they desire. Join Ken Augustine of MTT, part of Travel port Digital, and April Bridgeman of BCD Travel, as they discuss the importance of mobile for travel management companies and share insights into what is shaping the best mobile offerings in business travel.

In this BTN Group “In The Know” webinar, MTT will explain how TMCs can plan and prioritize their mobile investments to make sure they serve the ultra-connected business traveler of today and tomorrow, and stand out in the marketplace.

April Bridgeman will share the BCD Travel experience in bringing its successful app, TripSource® to market, how the app has evolved since launch and the important role of mobile in driving the future of its business.

Key Takeaways:

  • The pace of change in mobile travel innovation 
  • MTTs Five Stages in the Evolution of Mobile for TMCs: Foundation,Revenue, Engagement & Acquisition, Owning the Traveler and Mobile First 
  • How to map your mobile strategy to the EVOM methodology to deliver the best mobile experience for business travelers and achieve your business objectives
  •  How BCD Travel is leveraging mobile and the TripSource app to enable a truly digital business travel experience

Ask your questions about mobile strategy during the live Q&A!

About the Panelists

Ken Augustine has over 20 years of experience working in technology, and eight years working with travel management companies. Prior to joining MTT, Ken worked at BCD Travel where he focused on mobile strategy. He also served in leadership and specialist roles, respectively, at tech firm NetStandard and Sprint, one of the largest telecom firms in the United States.

April Bridgeman is a long-time road warrior with unmatched passion for the traveler experience. She has a clear vision for travel-related products and services that blend into today’s mobile and socially connected lifestyles. April also loves to collaborate with clients to incorporate unique demand-management strategies and newly available intelligence & analytics to drive corporate travel programs across new horizons. As managing director of Advito, she heads BCD Travel’s consultancy unit.  As SVP--Innovation, she brings new ideas and practices into BCD Travel.

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Ken Augustine
Client Partner, MTT,
part of Travelport Digital

April Bridgeman
Senior Vice President, 
BCD Travel,
and Managing Director, Advito

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