AAMP Vendor Spotlight Series


How to Build an Email Roadmap Around the Value of an Email Address



Date: Thursday, December 8, 2016
Time: 11:00 AM PT / 2:00 PM ET

Do you know what an email address is worth to your business?  Can you describe your ideal subscriber?  Are you strategically growing your customer lifetime value based on an email roadmap that aligns with your subscribers journey? Start 2017 off with a strategic plan to grow your email marketing revenue by learning fundamental email exercises you can do with your team.

You will learn:
  • Ideas for how to calculate the value of an email address
  • An exercise for creating your ideal subscriber profile
  • A simple guide for building an email roadmap
  • Measuring your email ROI

Bonus! – All attendees will receive an e-book entitled  “What’s The Buzz All About – Lifecycle Marketing Explained”


Speaker:



Mike Piersa
Vice President of Sales
WhatCounts


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