From Hype to Reality: How Does the Transition to 4K/UHD Really Affect Your Business?

December 1, 2016, 2:00 PM EST

It’s no surprise that a sizable majority of video production professionals believe that 4K/Ultra High Definition technologies will have a big impact on the video entertainment industry.
 
But how big? Where do you stand as this rollout continues to roll? And are you falling behind the curve when it comes to choosing, purchasing and integrating 4K technologies into your workflow?  If so, what steps should you be taking next?
 
A TV Technology survey, sponsored by Quantum, had some enlightening insight on these and other questions, including:
 
-       What are the primary motivations for adopting 4K/UHD technology?
-       How extensively have your competitors integrated 4K/UHD technology?
-       Which steps along internal workflows have been quickest to migrate to 4K/UHD? Which have lagged behind?
-       How does adoption of 4K/UHD technology impact product purchases and upgrades down the line?
-       How will your current workflow and archiving solutions handle these 4K/UHD files? Join TV Technology Editor-in-Chief Tom Butts, and a panel of industry leaders, as they present an in-depth look into the state of the industry’s transition to 4K/UHD.
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Featured Speakers

Wes Simpson
Research Consultant, TV Technology
www.telecompro.tv
Wes Simpson is President of Telecom Product Consulting (www.telecompro.tv) and has 35 years of experience in the design, development, application and marketing of products for video and telecommunication applications.  He is a frequent television industry speaker at events such as VidTrans, SMPTE, NAB, and IBC and a regular columnist for TV Technology. Wes recently developed and delivered well-received training seminars for the VSF, the IEEE BTS and SMPTE. He has written two books, which have both been released as second editions by Focal Press:  “IPTV and Internet Video” and “Video Over IP.” Wes holds a BSEE from Clarkson University and an MBA from the University of Rochester.

Janet Lafleur
Sr Manager, StorNext Product Marketing, Quantum
Janet Lafleur is a Silicon Valley-based technologist focused on workflow storage solutions for the media & entertainment industry. In her product marketing role at Quantum, Lafleur sees major disruptions caused by technology advances, from 4K/8K and HDR to increased content monetization, and focuses on how these technologies benefit people and businesses, going beyond the "faster, cheaper, better" approach. She is fascinated by the creative solutions Quantum customers develop to manage content in their workflows and loves sharing their strategies.  Lafleur’s prior experience includes product marketing at Cassatt and 3ware.  She began her career as a software developer and holds a degree in Computer Science from Louisiana State University. 
Moderator:
Tom Butts
Editor-in-Chief
TV Technology
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