Advancing Strategic Meetings Management

Date: Tuesday, November 8th, 2016
Time:1 PM ET / 10 AM PT

Companies that start and end strategic meetings management under the governance of travel management may be missing some of the more advanced aspects of the practice. While there’s no question of the value around venue sourcing and contract signing authority, it doesn’t have to be the end game. In this webinar, BTN and a panel of experts will look at trends in sourcing and contracting, but will expand the discussion to meetings globalization and duty of care, how SMM programs are now more likely to be tied to marketing and that unique set of business objectives—and how that can make strategic meetings management more effective for the corporation company. Last, small and midsize players are adopting SMM practices. What are they doing – and how fast are they advancing their programs.


  • Meetings Market Analysis & Forecast
  • Trends in Sourcing & Venue Contracting
  • Aligning SMM with Marketing Objectives
  • Small & Midsize Getting Into SMM


Debi Scholar, Meetings Management Coach

Debi Scholar is a coach and mentor in Strategic Meetings Management and Virtual/Hybrid meetings. She was Meetings Director at PricewaterhouseCoopers, American Express and owned her own consultancy, Scholar Consulting Group. Debi has authored four books on meetings and events and has been recognized as an industry influencer in numerous forums: Successful Meetings Magazine, the Global Business Travel Association, Corporate & Incentive Travel Magazine and others. She has earned eight designations, including Certified Meetings Manager and Certified Meetings Professional.

Betsy Bondurant, President, Bondurant Consulting

Betsy Bondurant boasts more than 30 years in hotel sales, meeting and trade show  management, including 12 years of direct involvement in Strategic Meetings Management. In addition to offering a 360° perspective to companies looking to implement or optimize strategic meetings management programs, she sits on the Global Business Travel Association Meetings Committee and on the Professional Convention Management Association’s Corporate Task Force.


Elizabeth West, Editor-In-Chief, BTN Group

Elizabeth is the Editor-in-Chief of Business Travel News and Travel Procurement magazine. She has researched and reporting on the meetings and business travel industries for 15 years. She has developed online education forums for business travel and meeting managers, and frequently moderates education sessions at industry conferences. Prior to her work with BTN, Elizabeth was the Director of Content Solutions for, a startup business travel media company that merged with BTN in 2011. She also served as the Editor-in-Chief of MeetingNews magazine and has produced editorial, research and educational content in partnership with numerous business travel industry suppliers and associations.

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Debi Scholar
Meetings Management Coach

Betsy Bondurant
Bondurant Consulting

Elizabeth West
BTN Group

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  • Controlled Contract Signing Authority
  • Strategic Sourcing
  • Meetings Management Technology
  • Virtual Meetings
  • SMM Globalization
  • Joint Travel & Meetings Sourcing
  • Brand Experience Management
  • Attendee Engagement Tracking
  • Return on Investment Tracking